Privacy
Privacy and cookies
Short version: we only count visits if you say yes, we never sell anything about you, and emails you send us are only used to reply.
Your choice
Analytics is currently off for this browser.
What we collect
If you allow analytics, two tools run. Google Analytics 4 records how the site is used: pages viewed, roughly where visitors are (city or region, not exact location), device and browser type, how you arrived (for example a search, a social post or a link in an email), and actions such as downloading the press kit or one-sheet, clicking our email or phone link, turning on site sounds or playing the Lick Me pedal. It sets cookies named _ga to recognise a returning browser.
PostHog (a product-analytics service) records similar information, plus clicks and scrolling, and can make anonymous session recordings: a replay of clicks, scrolling and page changes so we can see where visitors get stuck. Anything typed into a form field is hidden and is not recorded. PostHog keeps a random identifier in your browser (cookie and local storage entries starting with ph_) and also receives your device's IP address, which is stored with the data. Neither tool tells us who you are.
If you decline, neither Google Analytics nor PostHog is loaded and no analytics cookies are set. This also respects your browser's Global Privacy Control setting: if it is on and you haven't made a choice here, we treat that as a no.
If you email or phone us (including through the booking form, which opens your own email app), we receive what you send, such as your name, email address and event details. We use it only to reply about your inquiry or booking and keep it with our booking records. We don't add you to any mailing list unless you ask.
If you sign up for show announcements, your email address goes directly to Mailchimp (Intuit), who sends the confirmation and any future newsletter emails and handles unsubscribes. We only see that you signed up, not any analytics about your inbox. Mailchimp may store your information outside Canada.
The site also stores a few settings in your own browser, such as whether sound is on. If you turn analytics off, we store a setting (mlm-analytics) in your browser to remember that choice. If PostHog had already started during that visit, it also saves its own opt-out flag. These settings never leave your device.
What we don't do
No advertising or ad tracking and no selling or renting of information. Nothing you type into a form is sent to Google Analytics or PostHog, and neither tool is given visitors' names, email addresses or phone numbers.
Who handles the data
Analytics data is processed by Google (Google Analytics 4) and PostHog (servers in the United States), so it may be stored outside Canada and may be accessible under local law there. Newsletter sign-ups are processed by Mailchimp (Intuit), also US-based. The site is hosted on Cloudflare. Google Analytics data is kept for 14 months, PostHog session recordings for 30 days and other PostHog data for 1 year, then deleted automatically.
Your choices
Change your analytics choice at any time with the buttons above (it covers both tools), or clear this site's cookies and stored data in your browser. To ask what we hold about you, or to have it corrected or deleted, email mlander@s12.ca. If you would like to complain about how we handle your information, you can contact the Office of the Privacy Commissioner of Canada (priv.gc.ca).
Last updated October 12, 2026.
